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Marco Looy Member since 2010 51 posts
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Posted: 4 years ago
Last activity: 4 years 3 months ago
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Balancing Business Objectives with Customer Needs

The essence of Next-Best-Action is to balance its decisions on two essential aspects: what the customer needs right now and what are the business objectives. In this Advanced course we will describe best practices for bringing the centralized decisioning brain to life. Gain hands-on experience prioritizing propositions based on marketing weight, customer intent and predicted customer behavior. 

Product: Pega Decision Management 7.1 
Duration: 2 hours

Pega Academy link: Balancing Business Objectives with Customer Needs

 

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