Third party cookies are being phased out - nearly 50% gone in markets like the US and UK. As this approaches 100% with Chrome's cookie deprecation it will be critical for our clients to find new ways to optimize their advertising spend. Third-party cookie dependent capabilities such ad retargeting and conversion tracking will no longer be available.
In this session, we discuss how Pega's Paid Media Manager & CDH can drive the performance of our clients in $Bs of advertising by leveraging brands' 1st party data & intelligence via Next-Best-Action and Customer Decision Hub.
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CDH Community Event PMM 2022-04
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