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Marco Looy (Marco Looy)
MOD
Senior Director, Customer Engagement and Analytics Enablement
Pegasystems Inc.
NL
Marco Looy Member since 2010 51 posts
MOD
Posted: February 12, 2016
Last activity: June 24, 2016
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Creating an Omni-Channel Marketing Offer

Omni-channel marketing means engaging with customers in a consistent and relevant way across any channel or touch point at any time. In this Advanced course, learn the basics of omni-channel marketing and how it is implemented in Pega Marketing. Gain hands-on experience designing a Marketing Offer that enables Next-Best-Action in an omni-channel environment. Explore the APIs available in Pega Marketing that allow external applications to influence the Offer journey.

Product: Pega Marketing 7.1 
Duration: 2 hours

Pega Academy link: Creating an Omni-Channel Marketing Offer

 

Pega Academy
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