Posted: 12 Feb 2016 10:29 EST Last activity: 24 Jun 2016 3:06 EDT
Designing an Offer for an Email Campaign
A campaign wouldn’t be a campaign without an offer to make to the customer. In Next-Best-Action, an offer is a construct in which the steps involved in making an offer are defined. Learn what’s involved in each of the steps and how to define them to achieve the desired result in this Essentials course. Gain hands-on experience designing and delivering an offer to a customer as well as capturing their response.