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Marco Looy (Marco Looy)
MOD
Senior Director, Customer Engagement and Analytics Enablement
Pegasystems Inc.
NL
Marco Looy Member since 2010 51 posts
MOD
Posted: February 12, 2016
Last activity: June 24, 2016
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Designing an Offer for an Email Campaign

A campaign wouldn’t be a campaign without an offer to make to the customer. In Next-Best-Action, an offer is a construct in which the steps involved in making an offer are defined. Learn what’s involved in each of the steps and how to define them to achieve the desired result in this Essentials course. Gain hands-on experience designing and delivering an offer to a customer as well as capturing their response.

Product: Pega Marketing 7.1 
Duration: 2 hours

Pega Academy link: Designing an Offer for an Email Campaign

 

Pega Academy
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