Posted: 12 Feb 2016 10:33 EST Last activity: 24 Jun 2016 3:06 EDT
Designing an Offer for a Multi-Channel Campaign
A multi-channel campaign requires an offer that can be initiated and delivered over one or more inbound and/or outbound channels. Learn to design an offer that can be used within a multi-channel Next-Best-Action campaign in this Essentials lesson. Gain hands-on experience configuring and testing an offer construct that can accommodate numerous flow patterns, treatments and outcomes.