Posted: 12 Feb 2016 10:32 EST Last activity: 24 Jun 2016 3:06 EDT
Designing a Strategy for a Multi-Channel Campaign
In Pega Marketing, any campaign that leverages multiple channels is developed and executed as part of a Next-Best-Action strategy. N-B-A strategies enable marketing decisions to be made in real-time, which maximizes a campaign’s relevance and consistency across channels. Learn about the various components and capabilities of an N-B-A marketing strategy in this Essentials course. Gain hands-on experience designing, configuring and testing a strategy that uses real-time data to select the best channel and offer for a particular customer.