Hi Manash

Your query is a bit unclear. So, I'll just explain the concepts and hopefully that should clarify.

A Strategy identifies zero, one or more propositions depending on how you have designed the Strategy. In Pega Marketing a proposition is an Offer (Offer flow + proposition properties).

At run-time, a Program executes the Strategy for every customer in the Starting population which results in a list of customers and the Offers selected for each of them. If a customer qualifies for more than one Offer, then there will be more than one row in this result set for that customer.

In the next step, the Program executes the Offer flows for each customer/offer combination in this result-set. For example: If a customer qualifies for both 'Free iPhone 6 upgrade' and '15% Discount on Headset' offers, the Offer flows for both these Offers will be executed for that customer.

Regards
Guru

Thanks for the explanation. So does it mean that a particular proposition name and the corresponding offer flow rule name has to be same? 

Manash,

When in Pega Marketing an offer is created, in the underlying Pega Decision Management layer a proposition is also automatically created. With the same issue, group, and name.

Marco.