Posted: 12 Feb 2016 10:27 EST Last activity: 24 Jun 2016 3:06 EDT
Identifying an Audience for Your Campaign
Pega Marketing enables you to more intelligently target an audience for your outbound campaign by applying Next-Best-Action principles to the selection process. In this Essentials course, learn to combine key customer attributes, historical interaction data and business rules to create segments that help ensure the relevance of your campaign. Gain hands-on experience designing a segment and running a marketing program that uses the selected audience as its starting population.