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nowap Member since 2016 13 posts
PEGA
Posted: July 12, 2019
Last activity: April 1, 2020

Implementation of the Pega Platform integration with the Tealium iQ Tag Management System

Introduction

The attached document is the lesson learned for future reuse with the implementation details of the Pega Platform integration with the Tealium iQ Tag Management System, which is the pioneer in this class of the systems.

Use Case

Integrate the Pega Platform with the Tealium iQ Tag Management System, to capture and analyze user’s behavior, when going through the Pega application. The created tags will allow to implement a better user experience and track user’s actions in the Pega application, which is a client facing application implemented in the Pega Mashup.

Tag Management System

“A tag management system (TMS) makes it simple for users to implement, manage, and maintain tags on their digital properties with an easy to use web interface. Using a TMS is integral to providing a foundation for your organization’s data collection and governance needs while helping to drive better customer experiences.”

More about TMS: https://tealium.com/resource/fundamentals/what-is-tag-management/

Tealium iQ Tag Management System “Tealium iQ™ Tag Management powers more digital experiences than any other enterprise tag management provider. As the foundation of Tealium’s Universal Data Hub, Tealium iQ enables organizations to control and manage their customer data and MarTech vendors across web, mobile, IoT and connected devices. Equipped with an ecosystem of over 1000 turnkey vendor integrations offered via tags and APIs, you can easily deploy and manage vendor tags, test new technologies, and finally take control of your marketing technology stack.”

More about Tealium iQ Tag Management System: https://tealium.com/products/tealium-iq-tag-management-system/

Pega Platform 7.4 Low-Code App Development Data Integration User Interface
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