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Marco Looy (Marco Looy)
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Senior Director, Customer Engagement and Analytics Enablement
Pegasystems Inc.
NL
Marco Looy Member since 2010 51 posts
MOD
Posted: February 9, 2016
Last activity: June 24, 2016
Posted: 9 Feb 2016 12:04 EST
Last activity: 24 Jun 2016 3:09 EDT
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Improving the Customer Experience with Next-Best-Action

The goal of Next-Best-Action is to make the right offer to the right customer at the right time, but how is this actually achieved in Pega Decision Management? In this Essentials course, take a deep dive into how Next-Best-Action works and how Pega Marketing leverages it to improve the customer experience. Gain hands-on experience making Next-Best-Action recommendations to a customer who calls in to the call center.

Pega Academy link: Improving the Customer Experience with Next-Best-Action

Duration: 2 hours

Product: Pega Decision Management 7.1.9

 

Pega Academy
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