Posted: 9 Feb 2016 12:04 EST Last activity: 24 Jun 2016 3:09 EDT
Improving the Customer Experience with Next-Best-Action
The goal of Next-Best-Action is to make the right offer to the right customer at the right time, but how is this actually achieved in Pega Decision Management? In this Essentials course, take a deep dive into how Next-Best-Action works and how Pega Marketing leverages it to improve the customer experience. Gain hands-on experience making Next-Best-Action recommendations to a customer who calls in to the call center.