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Marco Looy (Marco Looy)
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Senior Director, Customer Engagement and Analytics Enablement
Pegasystems Inc.
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Marco Looy Member since 2010 51 posts
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Posted: February 12, 2016
Last activity: June 24, 2016
Posted: 12 Feb 2016 10:30 EST
Last activity: 24 Jun 2016 3:06 EDT
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Marketing with Outbound Campaigns

In addition to multi-channel Next-Best-Action, Pega Marketing enables the creation of simple outbound campaigns in which a message can be sent to a target audience over a single outbound channel. Learn to quickly create an outbound campaign using Pega’s visual campaign-building tool in this Essentials course. Gain hands-on experience configuring the key elements and running the campaign as well as defining KPIs and monitoring its performance.

Product: Pega Marketing 7.1 
Duration: 2 hours

Pega Academy link: Marketing with Outbound Campaigns

 

Pega Academy
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