Posted: 12 Feb 2016 10:30 EST Last activity: 24 Jun 2016 3:06 EDT
Marketing with Outbound Campaigns
In addition to multi-channel Next-Best-Action, Pega Marketing enables the creation of simple outbound campaigns in which a message can be sent to a target audience over a single outbound channel. Learn to quickly create an outbound campaign using Pega’s visual campaign-building tool in this Essentials course. Gain hands-on experience configuring the key elements and running the campaign as well as defining KPIs and monitoring its performance.