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Marco Looy Member since 2010 51 posts
MOD
Posted: 4 years ago
Last activity: 4 years 3 months ago
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Nurturing Customers

Reaching out to customers with relevant, engaging communications is one way companies can increase loyalty and build brand over the lifetime of the relationship. A number of different types of customer nurturing programs can be implemented in Pega Marketing. In this Advanced course, get hands-on experience designing and implementing a monthly newsletter campaign. Learn to set goals for the program and measure effectiveness based on metrics you choose.

Product: Pega Marketing 7.1 
Duration: 1.5 hours

Pega Academy link: Nurturing Customers

 

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