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Owen Farmer (OwenF490)
Comet Global Consulting
Senior Consultant
Comet Global Consulting
GB
OwenF490 Member since 2013 5 posts
Comet Global Consulting
Posted: February 27, 2015
Last activity: March 3, 2015
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Offer deduplication within NBAM UpgradeIPhoneStrategy

Doing the Pega Marketing Essentials course, I don’t understand how Offer deduplication is managed; ie what prevents a customer from being selected more than once?  As a customer can be eligible for SMS, Email and DirectMail; in the UpgradeIPhoneStrategy they may ‘pass though’ all three channel variants of the offer. The Prioritize Properties shape selects pxPriority (previously set to prioritise the channel) and is set to Output Top 3 (not Top 1)?

Question: How does the deduplication work, to ensure a customer only receives one message regardless of how many channels they are eligible for capable of being contacted in?

 

Thanks

Owen

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