There are a number of different components of Customer Relationship Management that are essential to run an organization towards success.
Every component is unique in itself and plays a major undeniable role in the process. The Pega CRM is built using below applications.
1. Pega Marketing :
Customer Relationship Management assists in the marketing process by enhancing and improving the effectiveness of the strategies used for marketing and promotion.
Marketing involves crafting and implementing strategies in order to sell the product.
2. Pega Customer Service:
This solution helps the company to deliver quick and perfect solutions and assistance to the customers as well as cater to their needs which increases the dependability and trust of the customers on the organization.
Almost all the major departments including the sales department, marketing team and the management personnel are required to take steps to develop their awareness and understanding of the customer needs as well as complaints.
3. Pega Sales Automation:
This is the most essential components of customer relationship management. It includes forecasting, recording sales processing as well as keeping a track of the potential interactions.
Some of the major elements of the same are Lead Management, Opportunity Management, Forecasting, Pipeline Analysis, Contact Management, Activity Management, Email Management and Reporting.