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Marco Looy (Marco Looy)
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Senior Director, Customer Engagement and Analytics Enablement
Pegasystems Inc.
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Marco Looy Member since 2010 51 posts
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Posted: February 12, 2016
Last activity: June 24, 2016
Posted: 12 Feb 2016 10:52 EST
Last activity: 24 Jun 2016 3:04 EDT
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Predicting Customer Behavior Using Real-time Data

You want to predict customer behavior, but you have no historical behavioral data on which to base your predictions. Without historical data, traditional predictive modeling won’t work. Fortunately Pega offers Adaptive Decision Manager, which builds predictive models on-the fly using real-time customer behavior data. Learn how adaptive modeling works in this Advanced course and gain hands-on experience configuring an adaptive model, applying it to a Next-Best-Action strategy and reporting on its performance.  

Product: Pega Decision Management 7.1 
Duration: 2 hours

Pega Academy link: Predicting Customer Behavior Using Real-time Data

 

Pega Academy
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