Posted: 12 Feb 2016 10:52 EST Last activity: 24 Jun 2016 3:04 EDT
Predicting Customer Behavior Using Real-time Data
You want to predict customer behavior, but you have no historical behavioral data on which to base your predictions. Without historical data, traditional predictive modeling won’t work. Fortunately Pega offers Adaptive Decision Manager, which builds predictive models on-the fly using real-time customer behavior data. Learn how adaptive modeling works in this Advanced course and gain hands-on experience configuring an adaptive model, applying it to a Next-Best-Action strategy and reporting on its performance.