Posted: 12 Feb 2016 10:48 EST Last activity: 24 Jun 2016 3:03 EDT
Retaining your Customers with Predictive Analytics
Customers churn but how do we identify the potential defectors and how do we retain them. In this Advanced course you will use Predictive Analytics Director to build a predictive model and learn how to utilize the new model in the retention strategy to determine the next best action for customers who are likely to churn. Gain hands-on experience creating a predictive model and using it in the Next Best Action strategy.