By treating the Sprint Review primarily as a demo, the purpose of this crucial opportunity for inspection and adaptation is lost. Too many Scrum Teams approach the Sprint Review as their moment to show progress, to give a ‘product update’, to sell what was built to stakeholders or to talk about what they did.
The Scrum Guide describes the Sprint Review as an event that “is held at the end of the Sprint to inspect the Increment and adapt the Product Backlog if needed”. It emphasizes that during the Sprint Review, “the Scrum Team and stakeholders collaborate about what was done in the Sprint. Based on that and any changes to the Product Backlog during the Sprint, attendees collaborate on the next things that could be done to optimize value”.