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Marco Looy (Marco Looy)
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Senior Director, Customer Engagement and Analytics Enablement
Pegasystems Inc.
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Marco Looy Member since 2010 51 posts
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Posted: February 12, 2016
Last activity: June 24, 2016
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Simulating Campaign Results

Simulate an actual run of your Next-Best-Action-driven campaign and analyze every aspect of its execution with Pega Marketing’s campaign testing features. Explore the two types of testing available for multi-channel campaigns in this Essentials course. Gain hands-on experience configuring and running both Program Distribution and Program-Run tests and generating reports to analyze results.

Product: Pega Marketing 7.1 
Duration: 2 hours

Pega Academy link: Simulating Campaign Results

 

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