Posted: 12 Feb 2016 10:35 EST Last activity: 24 Jun 2016 3:06 EDT
Simulating Campaign Results
Simulate an actual run of your Next-Best-Action-driven campaign and analyze every aspect of its execution with Pega Marketing’s campaign testing features. Explore the two types of testing available for multi-channel campaigns in this Essentials course. Gain hands-on experience configuring and running both Program Distribution and Program-Run tests and generating reports to analyze results.