Posted: 14 Oct 2019 22:05 EDT Last activity: 7 Nov 2019 11:03 EST
About Control Group
I want to ask something about Control Group.
Following is questions I want to solve.
1)By configuring Control Group,what I can do in Pega Marketing??
Maybe I think it's necessary to compare strength of individual offers.
However I don't know how does Control Group works to compare strength of individual offers??
2)It's only way to compare strength of individual offers??
By the way, I attended Pega Academy about Control Group.
However I cannot understand Control Group..
When you mark a segment as a control group, then for those customer ids, a special Interaction History (IH) record is written part of the segment execution. This IH records pyOutcome, MktType, MktValue could be later used to filter in a strategy to ignore action/offer for the customer.
Generally customers who are in the control group does not get the action/offer through a marketing outbound. This is to compare what is the win rate if they get it through the campaign vs if they come through some other channel (for example directly walked into the store to get the product/offer)