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ABHINANDAN Member since 2011 27 posts
Areteans Technology Solutions
Posted: 3 years ago
Last activity: 3 years ago
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Are there any performance benefits of using an ESM (Event strategy Manager) to fire real time marketing events

In latest Pega marketing 7.22 SOAP service "http://<host>:<port>/prweb/PRSOAPServlet/SOAP/PegaMKTDataMktEvent/Services?WSDL" is provided to trigger real time marketing events. Now in our current project we are thinking of two following ways

1. Client's existing BI system will identify the events in customer data and consequently invoke this service directly to trigger real time marketing campaigns.

2. We will use Pega ESM to identify events directly from external customer DB and invoke this service.

Important thing is which approach will give better performance, secondly any other pro and cons of each approach.

Also what are the various ways of ESM to get customer data stream i.e directly connecting to customer DB tables or via some JSON stream etc.

Regards

Abhi

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