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Zhen Yu (ZhenY022)
Abeam Consulting Ltd

Abeam Consulting Ltd
ZhenY022 Member since 2020 10 posts
Abeam Consulting Ltd
Posted: March 9, 2020
Last activity: June 11, 2020

Can we render an external site for Microsite creation? How do we capture users' action on the microsite?

1.Apart from building a microsite from scratch, are there any ways to utilize an external existing website or certain parts of it as a microsite? For example, through some kind of source code transition. Since the contents of microsite can be quite complicated depending on the business needs, my team are considering about the feasibility of outsourcing some tasks to IT vendors who may know nothing about Pega.

2.We know that on completion of our case type that we defined in the microsite it will by default take the Acceptance path, and progress the offer. As a result, we can analyze results of marketing campaigns by looking at KPIs like click-through rate, conversion rate, etc. Besides it, are there any reports available which capture users'action specifically on the microsite?  

***Edited by Moderator: Pallavi to update platform capability tags***

Pega Marketing 8.2 Reporting