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 Anandh Palanisamy (Anandh Palanisamy)
Ford Motor Company

Ford Motor Company
US
Anandh Palanisamy Member since 2013 62 posts
Ford Motor Company
Posted: February 26, 2018
Last activity: May 31, 2018
Posted: 26 Feb 2018 14:41 EST
Last activity: 31 May 2018 10:16 EDT
Closed

Cassandra usage in Pega Marketing 7.31

Hi Team,

Is Pega Marketing 7.31 use Cassandra for storing customer data?what is the best pratice can we use DB or Cassandra to process the data during campaign?

Is any documentation releated how cassandra been used in 7.31.

Regards,

Anandh

***Edited by Moderator Marissa to update categories***

Data Integration Decision Management
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Posted: 3 years ago
Posted: 5 Mar 2018 10:28 EST
Saleem Abdelsayed (Saleem_A)
PEGA
Sr. Director, Product Management
Pegasystems Inc.
US

Out of the box, Cassandra is used internally for modeling data only and event data.  Usage of Cassandra for customer data is possible, but not all use cases support the Cassandra data source.  The most notable is that segmentation is only supported through customer data existing in a relational DB.  If your use cases are entirely realtime/inbound, then pure Cassandra data source is a possibility.  If you expect to use Segmentation as part of the solution, then you will need a data replica in both RDBMS and Cassandra.  This is often useful to ensure a separation of batch intensive processes (in RDBMS) and realtime (Cassandra).  For this configuration, RDBMS is typically the primary system of record and Cassandra is fed customer updates via data-flows.
Posted: 3 years ago
Posted: 10 May 2018 12:07 EDT
Nizam Mohammed (NizamM46)
Axiom Technology Group
Technical Manager
Axiom Technology Group
US

I have a question for you @Saleem_A. Can we store the data into Cassandra for every customer decision and decide to read the data back in response flow. Does this use case supported in delayed learning? Please let me know. 


Reason for storing the data into Cassandra stores: We have more than 500 predictors in our application and we cannot expose the Pega marketing customer class with all the columns. The other option is to use a database view but it is not recommended by our application DBA. 


 


Regards,


Nizam