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Ford Motor Company
Posted: February 26, 2018
Last activity: May 31, 2018
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Cassandra usage in Pega Marketing 7.31
Hi Team,
Is Pega Marketing 7.31 use Cassandra for storing customer data?what is the best pratice can we use DB or Cassandra to process the data during campaign?
Is any documentation releated how cassandra been used in 7.31.
Regards,
Anandh
***Edited by Moderator Marissa to update categories***
Out of the box, Cassandra is used internally for modeling data only and event data. Usage of Cassandra for customer data is possible, but not all use cases support the Cassandra data source. The most notable is that segmentation is only supported through customer data existing in a relational DB. If your use cases are entirely realtime/inbound, then pure Cassandra data source is a possibility. If you expect to use Segmentation as part of the solution, then you will need a data replica in both RDBMS and Cassandra. This is often useful to ensure a separation of batch intensive processes (in RDBMS) and realtime (Cassandra). For this configuration, RDBMS is typically the primary system of record and Cassandra is fed customer updates via data-flows.