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NTT Data
Posted: 1 year ago
Last activity: 1 year 8 months ago
CLV-Customer Life Time Value
Where CLV - Customer Life Time Value used in DSM?
Is it used in Propostion filter ? for eligibility for proposition?
Is it Chicken and Egg problem ? CLV for eligibility or CLV for Proposition?
Posted: 1 year ago
Posted: 1 year ago
Checked found CLV Thresold used for checking customer eligibility.
We can use Proposition filter with or without CLV value, in that case
CLV is for eligibility ?
or
CLV for Proposition?