@Krishna_1217 Paid media manager generates scaffolding for Campaign, Adsets and Ads. Recommendation is to change these values from respective Ad platforms as per the business need . By default, Objective for the campaign is set as "Traffic".
@Krishna_1217 For campaign other default is campaign status which is set to "PAUSED". For Adsets, the status will be PAUSED, Billing event will be IMPRESSIONS, Daily budget will be 100 and the currency is same as account level currency a nd Bid strategy will be LOWEST_COST_WITHOUT_CAP.
Yes, your assumption is correct. Campaign will be generated only when it does not exist.
Posted: 4 months ago
Posted: 18 Mar 2021 8:26 EDT
Nitin.N Gupta (guptn1)
Product Management Director, Digital Advertising
@Krishna_1217 The intention of the generated ad campaigns, ad groups, and ad sets is to give the ad operations team responsible for managing these advertising campaigns a head start. The final configuration and activation, including adding the creative, will be handled by that team. They may also choose not to use the generated campaign scaffolding and instead add the audiences and other paid artifacts to existing campaigns.