Question
How are Customer Lifetime Value, Churn Risk, Credit Risk calculated
Pega Marketing >> Customer Profile >>
Lifetime Value, Churn Risk and Credit Risk seem to be calculated automatically after customer's basic information is entered. Definitely some logic is working back ground to come out with the result.
I wonder how are these three data defined by system default, and where can I find declare expressions and formulas of them (Somewhere in Designer Studio?) Also, am I able to edit the formula (say, add or delete certain factors) for customization needs?
Customer Lifetime Value (CLV) does have declare expressions and formulas ... and is laid out in this article.
https://community.pega.com/knowledgebase/articles/pega-foundation-communications/customer-lifetime-value-clv-data-model-and-calculation
Churn Risk and Credit Risk are driven by scorecards or models. This link is general.
https://community.pega.com/sites/default/files/help_v83/procomhelpmain.htm#/pxadminstudio/dsm/da-portal/concepts/da-predictive-models-con.htm
This one is more specific and details the engine process.
https://community.pega.com/knowledgebase/articles/pega-client-lifecycle-management-financial-services/customer-risk-assessment