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Zhen Yu (ZhenY022)
Abeam Consulting Ltd

Abeam Consulting Ltd
ZhenY022 Member since 2020 10 posts
Abeam Consulting Ltd
Posted: January 29, 2020
Last activity: February 9, 2020

How are Customer Lifetime Value, Churn Risk, Credit Risk calculated

Pega Marketing >> Customer Profile >>

Lifetime Value, Churn Risk and Credit Risk seem to be calculated automatically after customer's basic information is entered. Definitely some logic is working back ground to come out with the result.

I wonder how are these three data defined by system default, and where can I find declare expressions and formulas of them (Somewhere in Designer Studio?) Also, am I able to edit the formula (say, add or delete certain factors) for customization needs?

Pega Marketing Enterprise Application Development Dev/Designer Studio
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