Chiranjeet Mishra (ChiranjeetM5260)
Areteans Technology Solutions Private Limited

Areteans Technology Solutions Private Limited
ChiranjeetM5260 Member since 2021 5 posts
Areteans Technology Solutions Private Limited
Posted: 1 week ago
Last activity: 2 days 23 hours ago
Posted: 9 Sep 2021 10:07 EDT
Last activity: 14 Sep 2021 8:06 EDT

How to configure a Facebook Ads Use Case In Pega 8.5.1?


We are currently in Pega v8.5.1. We have a Pega marketing setup in place and working and are trying to do a POC on Facebook Paid Media Ads. We have already established a successful integration with Facebook by adding the destination.

Can someone please explain the detailed step by step process to post Ads to Facebook? I mean what are the artifacts that we need to configure step by step. Till now we have done the following steps after successfully establishing the Facebook destination:

1) Configure the paid destination in Next Best Action Designer.

2) Create a simple Paid strategy with Proposition import and results(in the NBAD itself).

3) Enable a particular action for Paid channel.

4) Enable all the Paid media related agents.

I have gone through loads of articles on PDN but none of them explain the end to end configuration setup.


Chiranjeet Mishra

Pega Marketing 8.1 Decision Management Communications and Media Decisioning Consultant