We are currently trying to do a POC on integrating Adobe Audience Manager with Pega for a future client. Till now we understand that Pega provides OOTB support for AAM integration and there is also an article on configuring things in App Studio-> Paid Media->DMP. But the article talks at a very high level.
I have few very basic queries like:
For Adobe Audience Manager, fill out the following required fields:
Data source ID
API user name
API client ID
API secret key
Where will i get the values for these fields? Do i need to install the Pega AEM connector from Pega exchange?
In the Sync Configuration section, map the Adobe Audience Manager Sync ID property to a Pega Customer Decision Hub property that holds the value of the universally unique identifier (UUID) that identifies the individual.
Where will I get this sync id property from?
If I somehow manage to complete all these integrations and get my AAM DMP up and running, how will I monitor the audiences being generated from my NBA scheduled runs from Pega to DMP?
@ChiranjeetM5260 You will not be able to test this capability without access to AAM. Please keep in mind that for advertising use cases AAM is reliant on 3rd party cookies. In some regions of the world 40% of browser traffic is in browsers that protect users from tracking with 3rd party cookies. When Google Chrome implements the same in ~16 months this 40% will be close to 100% globally.
Unless it is an active client trying to squeeze out additional value from their existing AAM investment prior to the Chrome cookie deprecation it is unlikely to be a viable advertising solution in ~16 months.
@ChiranjeetM5260 you could either reach out to Marketing Cloud Partner Integration @ email@example.com email ID and provided the details about your integration with AAM and they should be able to guide you with the required information or if you have an Adobe account manager in your Org, they could help you with the same.
Related content has not currently been identified for this post.
We'd prefer it if you saw us at our best.
Pega Collaboration Center has detected you are using a browser which may prevent you from experiencing the site as intended. To improve your experience, please update your browser.