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 Saravanan Muthiah (MSaravanan76)
Tech Mahindra
Principal Technical Architect
Tech Mahindra
IN
MSaravanan76 Member since 2015 13 posts
Tech Mahindra
Posted: February 19, 2019
Last activity: March 6, 2019
Posted: 19 Feb 2019 8:09 EST
Last activity: 6 Mar 2019 9:20 EST
Closed
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Multi-wave campaign support in Pega Marketing

In our project, we need to run a campaign in 4 waves.The details are following

  • Each Wave needs to run on weekly basis
  • First wave needs to cover 10% of Customers
  • Second wave needs to cover 20% of Customers
  • 3rd wave needs to cover 30% of Customers
  • 4th wave to cover 40% of Customers

The question here is ,

Can I achieve this in one campaign with one segment? or Do I need to create 4 different campaigns and 4 different Segments?

Pega Marketing
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Accepted Solution

Posted: 2 years ago
Posted: 27 Feb 2019 16:42 EST
Sriram Coimbatore Krishnan (Sriram Krishnan)
PEGA
Principal Solution Architect -Decision Analytics and Marketing
Pegasystems Inc.
US

Hi,


If your wave% is static like 25% in all the runs, you will have options to define it in a single segment/single campaign. i.e by having a segment that queries IH to exclude previously contacted customers in the campaign and using the static sampling % features.


Dynamic incremental wave's are currently not possible in a single segment / campaign config, unless you change the segment manually after each run.


There is also a backlog item under the self-optimizing campaigns to bring something like an incremental defined wave in future releases.