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Nizam Mohammed (Nizam)
Tech Mahindra

Tech Mahindra
IN
Nizam Member since 2019 75 posts
Tech Mahindra
Posted: April 8, 2020
Last activity: April 20, 2020
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Need to understand the Ethical Bias of Pega Marketing 8.4

Hi,

One of our client wants to upgrade from 7.x to 8.4. We are trying to demonstrate a new feature called Ethical Bias in Pega Marketing 8.4.

How does it actually work? I have configured ethical bias and able to run a simulation on top of it? Can you please illustrate with a basic example so that I build one use case around it.

Ex: I have 6 customers A, B, C, D, E, F. First 3 customers are male(A,B,C) and the other customers are female (D, E, F). Whenever I run an ethical bias simulation, it is always running successfully without any bias notification.

Is there any way to build some usecase based in the scenario? Is it expected to work like this?

Regards,

Nizam

 

***Edited by Moderator Marissa to update Platform Capability tags****

Pega Marketing 8.2 Decision Management