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victor roy (victor)
Cognizant Technology solution
Business Architect
Cognizant Technology solution
SE
victor Member since 2014 25 posts
Cognizant Technology solution
Posted: November 11, 2020
Last activity: November 11, 2020
Posted: 11 Nov 2020 5:35 EST
Last activity: 11 Nov 2020 15:00 EST

Next Best Action for Prospect

Hi,

We have a requirement to initiate Next best action for prospect or annonimus user who are visiting our web site.

Since there is not much data available for decisioning with annonimus prospect, i am wondering if there is any best practice recommendation approach available in Pega to best utilize CDH in inbound channel for prospect?

 

Victor

Pega Customer Decision Hub Decision Management