Question
1
Replies
29
Views
Posted: November 11, 2020
Last activity: November 11, 2020
Next Best Action for Prospect
Hi,
We have a requirement to initiate Next best action for prospect or annonimus user who are visiting our web site.
Since there is not much data available for decisioning with annonimus prospect, i am wondering if there is any best practice recommendation approach available in Pega to best utilize CDH in inbound channel for prospect?
Victor
Website behavioral data is typically very predictive and useful for engagement rules for anonymous visitors.