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Jason Tromblay (JasonT18)
Primerica

Primerica
US
JasonT18 Member since 2019 2 posts
Primerica
Posted: January 14, 2020
Last activity: 1 week 5 days ago
Posted: 14 Jan 2020 8:06 EST
Last activity: 2 Jun 2021 8:07 EDT
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Outbound Campaigns before Next Best Action?

I am trying to understand the data requirements for Campaigns vs Next Best Actions.

It seems like NBA requires more data, particularly behavioral data as users Accept or Reject offers and interact with websites (inbound).

It seems like Campaigns can use static data we already have in our databases.

So am I correct in saying that new customers would be able to use Campaigns before Next Best Actions when communicating with customers?

Thank you!

***Edited by Moderator: Pooja Gadige to add platform capability tag***
Pega Marketing Decision Management
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