Question 31 Views Jason Tromblay (JasonT18) Primerica Primerica US View Profile Send Message JasonT18 Member since 2019 2 posts Primerica Posted: January 14, 2020 Last activity: 1 week 5 days ago Posted: 14 Jan 2020 8:06 EST Last activity: 2 Jun 2021 8:07 EDT Closed Outbound Campaigns before Next Best Action? I am trying to understand the data requirements for Campaigns vs Next Best Actions. It seems like NBA requires more data, particularly behavioral data as users Accept or Reject offers and interact with websites (inbound). It seems like Campaigns can use static data we already have in our databases. So am I correct in saying that new customers would be able to use Campaigns before Next Best Actions when communicating with customers? Thank you! ***Edited by Moderator: Pooja Gadige to add platform capability tag*** Pega Marketing Decision Management I also have this Question (0) Share Share this page Share via Facebook Share via Twitter Share via LinkedIn Share via Email Copy share link Copying... Copied! Moderation Team has archived post, learn more This thread is closed to future replies. Content and links will no longer be updated. If you have the same/similar Question, please write a new Question.