In the summary for this course, there is a huge section on the Pega marketing aspect of the application that I did not see any lessons for, did I miss this unconsciously or is the summary wrong for the course?
Summary notes the following:
List the key components in Pega Marketing and their functionalities.
Configure a multi-channel campaign, run it and monitor its progress.
Explain the concepts of segmentation and its role in a marketing campaign.
Create and run a Segment.
Design an offer for an outbound email campaign.
Test the offer flow by sending a test message.
Create, configure and run an outbound campaign.
Define and monitor campaign goals.
Design an offer that handles customer communication on multiple-channels.
Design an offer flow that spans both inbound and outbound channels.
Design and test a strategy for a multi-channel marketing campaign.
Use contact policy to limit the number of marketing communications to customers.
Configure and use Volume Constraints to limit the offer volumes in a marketing campaign.
Explain the number of offers processed in a marketing campaign when multiple channel and offer constraints are used in combination with both minimum and maximum limits.
· Assess how many customers will be targeted by the campaign.
· Execute a distribution test to find out how many customers qualify for which Offers and on which channel.
· Test a campaign end-to-end using a seed list.
Understand marketing campaign lifecycle.
Build, run and monitor a marketing campaign.
Define goals for a marketing campaign.
Explain the key features of Next-Best-Action Advisor.
Handle a customer request in the Next-Best-Action Advisor portal.
Explain how the Next-Best-Action decision strategy arbitrates across business issue.
Change the priority of a business issue to achieve the desired business outcome.
Describe the key principles of the Next-Best-Action decision strategy: ‘Separation of Concerns’ and ‘Self-Encapsulation’.
Explain how the sales offers are assessed and prioritized in the Next-Best-Action Advisor.
Add new offers to be offered in the Next-Best-Action Advisor.
Ensure that new offers are processed by the Next Best Offer strategy.