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Nicolas@BIMA Member since 2017 4 posts
BIMAXIS
Posted: July 10, 2020
Last activity: July 10, 2020

Pega Marketing / best practices for customer data model

Hi,

I'd like to know whether there is any reason to be cautious when adding dimensional entities to the customer class (eg home address, leads ...) or when adding additional customer contexts (eg leads) based on these entities ?

Are there any drawback as regards for example outbound campaign performance or use of adaptive models ?

Any guidelines and best practice would be much appreciated.

Nicolas

Pega Marketing 8.2 Consumer Services Marketing Consultant
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