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Nicolas Chaumet (Nicolas@BIMA)
BIMAXIS
Consultant Marketing Senior
BIMAXIS
FR
Nicolas@BIMA Member since 2017 4 posts
BIMAXIS
Posted: July 10, 2020
Last activity: May 21, 2021
Posted: 10 Jul 2020 7:18 EDT
Last activity: 21 May 2021 4:56 EDT

Pega Marketing / best practices for customer data model

Hi,

I'd like to know whether there is any reason to be cautious when adding dimensional entities to the customer class (eg home address, leads ...) or when adding additional customer contexts (eg leads) based on these entities ?

Are there any drawback as regards for example outbound campaign performance or use of adaptive models ?

Any guidelines and best practice would be much appreciated.

Nicolas

***Edited by Moderator: Pooja Gadige to add platform capability tag***
Pega Marketing 8.2 Decision Management Consumer Services Marketing Consultant