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Susanne Lake (SusanneL)
BCBSAZ

BCBSAZ
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SusanneL Member since 2017 1 post
BCBSAZ
Posted: May 2, 2017
Last activity: May 4, 2017
Posted: 2 May 2017 20:30 EDT
Last activity: 4 May 2017 5:52 EDT
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Pega Marketing Campaign Goal Definitions

I'm looking for some clear, detailed definitions for campaign goals that may help answer some questions. Such as... Does Total Sent include bounce backs/failures? What is the difference between Total Rejects and Total Declines? I have plenty more... Does anyone know of some wonderful documentation that can assist with this?

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Decision Management
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