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SusanneL Member since 2017 1 post
BCBSAZ
Posted: 3 years ago
Last activity: 3 years 5 months ago
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Pega Marketing Campaign Goal Definitions

I'm looking for some clear, detailed definitions for campaign goals that may help answer some questions. Such as... Does Total Sent include bounce backs/failures? What is the difference between Total Rejects and Total Declines? I have plenty more... Does anyone know of some wonderful documentation that can assist with this?

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Decision Management
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