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 Venkatesh Kucherlapati (KVenkatesh) Accenture Application Development Assoc Manager
Accenture
IN
KVenkatesh Member since 2010 4 posts
Accenture
Posted: December 7, 2017
Last activity: December 8, 2017
Posted: 7 Dec 2017 8:16 EST
Last activity: 8 Dec 2017 6:04 EST
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Pega Marketing Framework With Social Media monitoring

Hi,

Is there any approach which is available to use Pega Marketing framework feature based on social media monitoring of the users post .For example based on the users post on his Facebook wall (not on the wall of a particular business Page in facebook).Can Pega Marketing framework be used to provide some offer to the customer based on few keywords on the posts?

Thanks

***Edited by Moderator Marissa to update categories***

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Posted: 4 years ago
Posted: 8 Dec 2017 4:30 EST
Lochana Durgada Vijayakumar (Lochan_DV) PEGA Senior Manager, Knowledge Management
Pegasystems Inc.
IN

Hi Venkatesh,

I see that you have asked this question on our current Ask the Expert discussion so I'm connecting that here:

That's very much possible and all these capabilities are baked in Pega Customer Service. To know more you can walk through  Pega Customer Service Product Overview --> Social Channels

Regards,
Posted: 4 years ago
Posted: 8 Dec 2017 5:53 EST
Lochana Durgada Vijayakumar (Lochan_DV) PEGA Senior Manager, Knowledge Management
Pegasystems Inc.
IN

Hello!

Adding the continuing question to this post:

In Pega Customer Service we can monitor when someone posts a complaint etc on a particular Facebook business Page or tag your company name using some hash tag , then the CSR’s can monitor those posts and take necessary actions like creating the case in Pega and resolving them. But in our scenario we need something like to monitor the posts which a user is posting on the wall of his FB account.For Example “Excited on my new job in XYZ company. Looking forward to move to XYZ City ?? “. This post can tell us that the particular user may move to a new city soon. Based on this we need to push some offers in the new city using Pega Marketing. Can you please suggest if there is any way from Pega to monitor the public posts in FB? What frameworks we can use on top of Pega to get this features?

Regards,
Posted: 4 years ago
Posted: 8 Dec 2017 6:04 EST
Lochana Durgada Vijayakumar (Lochan_DV) PEGA Senior Manager, Knowledge Management
Pegasystems Inc.
IN

Hi Venkatesh,

Meanwhile, can you let me know if you are able to access the information in these 2 pages please? I believe they hold the information you are seeking. 

Customer Decision Hub 7.3.1 

Text Analytics in Pega 7.3.1

If you cannot get to the above links, try this one please: Intelligent interaction in text analytics The topics on the left pane are great!

Regards,

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