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Elliott.Davis Member since 2013 27 posts
Crestone Technology
Posted: December 17, 2019
Last activity: December 18, 2019
Solved

In Pega Marketing, what is a "creative"?

In the context of Pega Marketing, I hear people talking about propositions and "creatives". I searched for a definition of a "creative" on this site and received no hits.

Is this truly a Pega term?

If so, can anyone point me to a definition?

Cheers,
Elliott

Pega Marketing
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