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Crestone Technology
Posted: December 17, 2019
Last activity: December 18, 2019
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In Pega Marketing, what is a "creative"?
In the context of Pega Marketing, I hear people talking about propositions and "creatives". I searched for a definition of a "creative" on this site and received no hits.
Is this truly a Pega term?
If so, can anyone point me to a definition?
Cheers,
Elliott
Posted: 1 year ago
Creative is not a Pega term but a generic Marketing term which refers the content used for messaging to the customer/target audience.
There is no "creatives" rule type and is not a marketing term