Question3Replies35Views×Close popoverElliott Davis (Elliott.Davis) Crestone Technology Certified Lead System Architect Crestone Technology MX View ProfileSend Message Elliott.Davis Member since 2013 27 posts Crestone Technology Posted: December 17, 2019Last activity: December 18, 2019Posted: 17 Dec 2019 16:34 ESTLast activity: 18 Dec 2019 6:33 EST Closed Solved In Pega Marketing, what is a "creative"?In the context of Pega Marketing, I hear people talking about propositions and "creatives". I searched for a definition of a "creative" on this site and received no hits. Is this truly a Pega term?If so, can anyone point me to a definition?Cheers, Elliott Pega Marketing ×Close popoverFacebookTwitterLinkedinEmail Copy Link Copied! Moderation Team has archived post This thread is closed to future replies. Content and links will no longer be updated. If you have the same/similar Question, please write a new Question. Accepted Solution Posted: 1 year agoPosted: 18 Dec 2019 4:57 EST×Close popoverSreepriya Rao Gona (Sreepriya) PEGA Senior Technical Solutions Engineer Pegasystems Inc. IN View ProfileSend MessageSreepriya PEGA replied to Elliott.Davis There is no "creatives" rule type and is not a marketing term Posted: 1 year agoPosted: 18 Dec 2019 5:11 EST×Close popoverElliott Davis (Elliott.Davis) Crestone Technology Certified Lead System Architect Crestone Technology MX View ProfileSend MessageElliott.Davis Crestone Technology replied to SreepriyaThank you! Posted: 1 year agoPosted: 18 Dec 2019 6:33 EST×Close popoverRaghukiran Shankhawaram (shanr2) PEGA Sr. Manager, Marketing & LMMS Pegasystems Inc. IN View ProfileSend Messageshanr2 PEGA replied to Elliott.DavisCreative is not a Pega term but a generic Marketing term which refers the content used for messaging to the customer/target audience.