Question3Replies33Views Elliott.Davis Member since 2013 27 posts Crestone Technology Posted: December 17, 2019Last activity: December 18, 2019 Solved In Pega Marketing, what is a "creative"?In the context of Pega Marketing, I hear people talking about propositions and "creatives". I searched for a definition of a "creative" on this site and received no hits. Is this truly a Pega term?If so, can anyone point me to a definition?Cheers, Elliott Pega Marketing ×Close popoverFacebookTwitterLinkedinEmail Copy Link Copied! Accepted Solution Posted: 11 months agoSreepriya PEGA replied to Elliott.Davis There is no "creatives" rule type and is not a marketing term Posted: 11 months agoElliott.Davis Crestone Technology replied to SreepriyaThank you! Posted: 11 months agoshanr2 PEGA replied to Elliott.DavisCreative is not a Pega term but a generic Marketing term which refers the content used for messaging to the customer/target audience.