Cognizant Technology Solutions

Cognizant Technology Solutions
ANIKETD5 Member since 2014 18 posts
Cognizant Technology Solutions
Posted: August 6, 2020
Last activity: August 6, 2020
Posted: 6 Aug 2020 6:49 EDT
Last activity: 6 Aug 2020 6:58 EDT

Scope of Campaigns in future Pega Marketing Releases


Going by the latest documentation of Pega Customer Decision Hub application, and knowing the fact that Pega Marketing Certification examination is getting retired, as well as the fact that in the latest version i.e. 8.4.x, scheduling option of NBA is provided in NBA Designer itself, is Pega recommending to stop using Campaigns in Pega Marketing portal and instead use NBA Designer for pro active communication i.e. campaigns as well?

I am interested to know about this as , in my application we are not using NBA Designer (Pega 8) because of various constraints. Besides, we are using Campaigns as well. So, if there is any such recommendation/plan, I would be interested to know about it, as because, needless to say, a lot of refactoring and planning is required to re platform the existing application codebase.



Pega Marketing 8.4 Pega Customer Decision Hub 8.4 Decision Management Financial Services Decisioning Consultant