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General Motors
Posted: May 31, 2017
Last activity: October 4, 2017
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Tracking Hyperlink Clicks in Email Treatments
Hello,
I would like to track when users click on a hyperlink within an email after I send the email using a Pega Marketing Campaign. Is this possible? I understand that Treatments and track email open rate, but is it possible to track hyperlink clicks? Thanks for the help!
***Moderator Edit: Vidyaranjan | Updated Categories***
There is an ability to have a response link that can be configured to be tracked.
Described here:
https://pdn.pega.com/documents/pega-marketing-722-user-guide
Section:Embedding a Response Link
Is that the functionality you are targeting?