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ShankhaC Member since 2008 24 posts
Cognizant Technology Solutions
Posted: 2 years ago
Last activity: 2 years 3 months ago
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Utilizing same Marketing platform for 2 different business divisions

In my project the requirement is that Client want to use same CDH and Marketing Outbound campaign platform (Pega NBAM installation) to be used for their 2 different divisions. those 2 business unit/Division has 2 different set of customer base. and those 2 different set of customer base maintained in 2 different database tables.

now I need help on design possibilities of using same Marketing platform to design and send different outbound campaigns to 2 different set of customer, is it really feasible? because at a same time a Segment can be linked to a single customer class.

please suggest.

Regards

Shankha

Decision Management
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