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Shankhabrata Chowdhury (ShankhaC)
Cognizant Technology Solutions
Principal Architect
Cognizant Technology Solutions
AU
ShankhaC Member since 2008 24 posts
Cognizant Technology Solutions
Posted: May 26, 2018
Last activity: June 1, 2018
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Utilizing same Marketing platform for 2 different business divisions

In my project the requirement is that Client want to use same CDH and Marketing Outbound campaign platform (Pega NBAM installation) to be used for their 2 different divisions. those 2 business unit/Division has 2 different set of customer base. and those 2 different set of customer base maintained in 2 different database tables.

now I need help on design possibilities of using same Marketing platform to design and send different outbound campaigns to 2 different set of customer, is it really feasible? because at a same time a Segment can be linked to a single customer class.

please suggest.

Regards

Shankha

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