Question
Merkle. Inc.
GB
Last activity: 9 Feb 2021 11:22 EST
Write paid media results in a file
Hi All,
Is there any config in Next Best Designer which allows to right the paid media results into a file, so that before the Facebook or Google configurations are completed, we can test PEGA side logic quickly.
Similar to "Write results using a database template" for outbound schedule.
Thanks
Pegasystems Inc.
US
Hi @Krishna_1217 ,
You can configure a Generic DMP destination which will write the results to a file:
Pegasystems Inc.
IN
Hi @Krishna_1217,
The same document shared by Nitin but from implementation guide might help you with additional info on setting the destination.
Enable Next-Best-Action targeting on DMP-based destinations | Pega
Thanks,
Merkle. Inc.
GB
Thanks for the reply.
Generic DMP destination can be used as work arounds , but these will not have the exact payload(Format and Data) which PEGA send's to Social Media Accounts(Facebook or Google)
For example, one-way hashed email ID'd etc.
or Am I missing something here??
Thanks
Krishna
Pegasystems Inc.
US
@Krishna_1217 What is your objective in seeing the payload that is sent to ad platforms?
Merkle. Inc.
GB
@guptn1 ,
As there is no such business use case but mainly for testing before paid media API Configuration(i.e account ID, Token etc) is in place. If file can be generated and paid media team can upload manually into paid media account and can directly see the audience list there.
Thanks
Krishna
Pegasystems Inc.
US
@Krishna_1217 The payload to communicate with ad platforms via API is very different than what is required for manual uploads. We do not support generating files for manual upload. Paid Media Manager is intended to enable continuous and automated updates to ad platforms in accordance with Next-Best-Action.