Posted: 12 Feb 2016 11:03 EST Last activity: 24 Jun 2016 2:58 EDT
Marketing Driven by Real-time Events
True customer-centricity means always being there, at any moment, with a relevant offer or message. Event-driven marketing enables businesses to detect and immediately respond to real-time marketing opportunities triggered by events that occur in a customer’s life. Learn the basics of event-driven marketing and get hands-on experience building and implementing Next-Best-Action marketing programs and strategies that are triggered by real-time events.