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Marco Looy (Marco Looy)
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Senior Director, Customer Engagement and Analytics Enablement
Pegasystems Inc.
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Marco Looy Member since 2010 51 posts
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Posted: February 12, 2016
Last activity: June 24, 2016
Posted: 12 Feb 2016 11:03 EST
Last activity: 24 Jun 2016 2:58 EDT
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Marketing Driven by Real-time Events

True customer-centricity means always being there, at any moment, with a relevant offer or message. Event-driven marketing enables businesses to detect and immediately respond to real-time marketing opportunities triggered by events that occur in a customer’s life. Learn the basics of event-driven marketing and get hands-on experience building and implementing Next-Best-Action marketing programs and strategies that are triggered by real-time events.

Product: Pega Marketing 7.1 
Duration: 2 hours

Pega Academy link: Marketing Driven by Real-time Events

 

Pega Academy
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