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Marco Looy Member since 2010 51 posts
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Posted: 4 years ago
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Measure Marketing Effectiveness Using Control Groups

Control groups provide a quick and powerful way to measure the impact of a marketing campaign, and they are simple to incorporate into a Pega Marketing strategy. In this Advanced course, learn how to build and execute a Next-Best-Action marketing strategy that uses control groups.

Product: Pega Marketing 7.1 
Duration: 1 hour

Pega Academy link: Measure Marketing Effectiveness Using Control Groups

 

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