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Marco Looy (Marco Looy)
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Senior Director, Customer Engagement and Analytics Enablement
Pegasystems Inc.
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Marco Looy Member since 2010 51 posts
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Posted: February 12, 2016
Last activity: June 24, 2016
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Using Decision Analytics in a Decision Strategy

Predictive Analytics sounds like rocket science, right? Well at its core it is, but Pega Decision Management makes it easy to use predictive analytics to make better decisions. In this Essentials course we pull back the covers on this scary topic and explain what predictive models are and how to use them in plain terms. You will even gain hands-on experience creating a decision strategy that uses adaptive analytics to select propositions based on real-time customer behavior.

Product: Pega Decision Management 7.1 
Duration: 2 hours

Pega Academy link: Using Decision Analytics in a Decision Strategy

 

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