KatherineC Member since 2018 15 posts
Posted: 1 year ago
Last activity: 1 year 1 month ago

CustomerData Execution

In Pega Marketing, on top of the Customer data set, we have a lot of data associated with the Customer such as Discount Data, Usage Data etc. Since we are using this data in our campaign strategies, we add it to the CustomerData data flow (using Compose shapes). Our worry is that this flow is getting bigger and bigger, and is starting to affect performance. So is there a way better way of utilizing associated data sets?

I was also wondering if perhaps we can limit the data sets composed based on what the campaign strategy needs. However, my understanding is that the CustomerData flow will be executed first so that the data will be available to the strategy. Can someone confirm this?

Pega Marketing
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