Posted: 12 Feb 2016 10:23 EST Last activity: 24 Jun 2016 3:09 EDT
Making Your Next-Best-Action More Relevant
Determining which is the most relevant proposition for a customer often requires knowing what happened in their previous interactions with the company. Interaction History enables Pega Decision Management to remember what occurred in each interaction with each customer. Learn about Interaction History and how it’s used to help ensure proposition relevance in this Essentials course. Gain hands-in experience adding Interaction History data to a strategy to filter out irrelevant offers for a customer.