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Marco Looy Member since 2010 51 posts
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Posted: 4 years ago
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Making Your Next-Best-Action More Relevant

Determining which is the most relevant proposition for a customer often requires knowing what happened in their previous interactions with the company. Interaction History enables Pega Decision Management to remember what occurred in each interaction with each customer. Learn about Interaction History and how it’s used to help ensure proposition relevance in this Essentials course. Gain hands-in experience adding Interaction History data to a strategy to filter out irrelevant offers for a customer.

Product: Pega Decision Management 7.1 
Duration: 2 hours

Pega Academy link: Making Your Next-Best-Action More Relevant

 

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