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Radha Varshney (RadhaV18)
Verizon
Manager - Marketing Operations (Pega Architect)
Verizon
US
RadhaV18 Member since 2016 4 posts
Verizon
Posted: June 24, 2019
Last activity: June 24, 2019
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Personalization competing products

I have been involved in assessing various tools for personalization and optimization in my company. Unfortunately none of the comparison had Pega even included in the list - the most common one was Adobe target / Campaign etc.

Now I understand Pega Adobe integration provides a viable solution but where do we stand in terms of providing complete solution to personalize experience for an online customer ?

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