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PaoloValerioP Member since 2016 1 post
Ericsson
Posted: 3 years ago
Last activity: 3 years 4 months ago
Closed

Offer Proposition and strategy

It's not clear to me how to link Offer, proposition and strategy in a campaign.

Proposition are in the strategy and strategy is used in a campaign. Where is the link between offering and strategy?

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