Posted: 12 Feb 2016 10:37 EST Last activity: 24 Jun 2016 3:06 EDT
Launching a Multi-Channel Campaign
Next-Best-Action marketing campaigns can be submitted for execution by a user or automatically invoked by a strategy. In either scenario, the execution lifecycle progresses through a number of stages that you will explore in this Essentials course. Gain hands-on experience submitting a multi-channel campaign for execution, monitoring its progress through the lifecycle and wrapping it up upon completion.