Hello, I think the answer really depends on what you would like the bot to be able to do. Technically, you can build a single Self-Service app with two different bots. One to deploy on LATAM site and one to deploy on US site. However, if you plan on running cases, especially ones that are common at the Framework layer, it might be better to have two separate apps. The Self-Service application is very light-weight, with only one or two rulesets that differentiate it. This would allow you to build separate responses and case flow across the two markets.