Chandramouli Member since 2014 2 posts
NIIT Incessant Technologies
Posted: 1 year ago
Last activity: 1 year 9 months ago

How to Post Ads to Facebook ?


We need to post ads to our customer's Facebook account. Is there any Service offering by Facebook Marketing API..?

We have Customer emails and Phone numbers, we need to send ads directly to their Facebook pages. Is it possible using Paid Media Manager available in Pega Marketing Frame work.

I have configured Paid Media Channel like below,


From Facebook side, i have created a developer account with an App in Live Status. I got access token with long time expiration(3 months from now). (I tried with Data Set also the connection was successful. So i guess no problem from Facebook side configuration. Tested for NLP purpose).

As per Implementation Guide of Pega Marketing 7.4, i have created a NBA rule, configured with a strategy and Paid Destination and schedule for Out Bound with Running status. We are getting two errors and there is no entry created in Paid Media Audience under Segments.



My Questions are,

1) Is it possible to send Ads from Pega to Facebook accounts which are mapped with our customer email/phone numbers in anyway (Paid Media Management / any other Pega features (or) 3rd party Services) ?

2) If above requirement is not available with pega, At least is it possible to create a segment/audience who have facebook accounts present in

3) NBA configuration details are not clear in implementation Guide for Paid Media Manager, Can anyone please help me regarding this.? What i missed in NBA configuration.?



***Edited by Moderator: Pallavi to update platform capability tags***

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